".Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety."
   - Assar Gabrielsson and Gustaf Larson

In 1927, when Volvo founders drew plans for their first motorcar, they made a promise to put people first. More than seventy years later, both the world and the cars have changed dramatically, but the promise made by Assar Gabrielsson and Gustaf Larson has not.

Our founders' vision set the foundation for what have become our core values: safety, environment and quality. These values represent our continued commitment to helping protect the lives of Volvo drivers, passengers and people everywhere whose lives are touched by our products. They serve as guidelines in our approach to simple, understated design. They inspire openness toward innovation. And they permeate our research labs, design studios, testing facilities and assembly lines.

While remaining faithful to our core values, Volvo is also committed to building cars that inspire people. Through simple, elegant design and dynamic driving performance, our vehicles have lasting character that make driving a pleasure. We strive to not only protect people, but to stir the souls within them.

To learn more about Volvo's Heritage, click on the links below.

Experience "50 Years of Forward Thinking" - innovative Volvo from the past, present and future.
Visit the Heart of Volvo and learn more about Volvo core values.