At Volvo, human beings come first. We start with who you are and what you need from your Volvo, and then work from there. Along the way we insist on quality at all stages of development - from the establishment of these functional requirements, to the development of virtual models and life-size prototypes, right down to materials, fabrics and colors. All of which are determined, in a very real way, by you the driver, and your passengers.

Our designers conceive an aesthetic that must meet these functional requirements determined by consumers. These designs then pass through a veritable gauntlet of scrutiny and assessment as improvements are sought, identified and implemented - down to the size and shape of cup-holders. Which will suit you best? What kind of liquids will you carry - and how can you access them safely? Again, the human being is fundamental to every detail.

Our development team works through several stages of prototypes, considering how every conceivable feature can benefit you most. And at all stages, there is feedback. From designers, stylists, usability experts, safety engineers, even orthopedic specialists. But most importantly, from just one person - the person who will ultimately spend more time driving this Volvo, living with this Volvo, and enjoying this Volvo, than anyone else - you, the Volvo owner.